I was honored to co-host the April #ynpchat — an amazing Twitter chat for young non-profit professionals — with the chat’s dynamic duo of Allison Jones & Rosetta Thurman (full disclosure: both of them inspired me to join Twitter and to start this blog) on the topic of fundraising.
One of the big topics that we covered was making sure that all non-profit staff play a role in and have a basic understanding of fundraising. I was particularly impressed that we all agreed about the importance of including the entire staff in these efforts.
One key question that we focused on was: What are some challenges in getting non-profit staff involved in fundraising?
Interesting responses included:
@ajlovesya: Making the idea of fundraising accessible. Also I find that many people do fundraise but dont call it that
@NickSava: Message has to come from the top (i.e. Exec. Dir.) that fundraising is everyone’s job. Need org. culture of communication
@IanMAdair: They feel overworked providing direct services and usually feel fundraising is someone else’s job.
Another key question was: What resources/strategies are helpful in getting non-profit staff to participate in fundraising?
Some great responses that we got included:
@NickSava: You have to help out program staff in their activities. I scratch your back….
@DonorSnap: it helps to create a culture where fundraising is the norm for staff
@NonProfit_Meg: Make sure staff understand how fundraising directly benefits their program/department. People want to know what’s in it for them
@dan_blakemore: It’s also about showing staff that they don’t have to make an ask. They can serve as event hosts or greeters, share their story & passion for the work, make thank you calls, etc.
The central point is that you must demonstrate how everyone’s involvement will only strengthen your organization and help them realize that they are already organizational ambassadors (whether consciously or unconsciously).
How do you engage your colleagues in your organization’s fundraising efforts? Have these colleagues been receptive to this role?
If you are on Twitter and have not participated in the monthly #ynpchat, you are missing out! Please don’t let the “young” moniker fool you, it’s a great opportunity to engage with a diverse group of non-profit professionals on interesting topics. Chats usually happen on the first Wednesday of each month from noon to 1 p.m. EST and I hope you will join in.
Did you join in last month’s chat? You should be sure to read Sarah Pierce’s guest post that arose out of a side conversation we had during the chat.