Quick Tip: Uncovering Wealth Among Your Prospects & Donors

In the last six months, I have been spending anything from a few minutes to an hour or so each week looking up lost I-House alumni in the hopes of being able to reconnect with them. During this year’s Association of Donor Relations Professionals NYC Regional Conference, one of the presenters mentioned that one of the wealthiest counties in her state was not too far from the metropolitan area in which her organization worked. After the conference, I looked up that county and started checking for any alumni who lived there just to be sure that we were not overlooking any particularly well-off constituents. With this in mind, I encourage you to check the wealthiest counties in the United States each year and confirm whether any of your prospects and/or donors reside in any of them; any of those who you identify can be marked for additional research. Here’s to uncovering some wealth in your own database!

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