I recently contributed a piece on 3 Elements of Successful Annual Appeals to BenchmarkEmail’s Presence for Non-Profits blog series. I hope that you’ll check it out and share your thoughts here or on the BenchmarkEmail site.
In my experience, most annual fund appeals consist either of a letter or a brochure/flyer with a short note seeking your support. Whether you are at a large organization or a small operation, asking donors to make charitable contributions is one of the most important things on your annual to-do list. While there are a myriad of variables to consider in regard to your annual fundraising strategy, I have boiled them down to three key elements of successful annual appeals: