While attending a session on Working with Your Board at last month’s Fundraising Day in New York, one of the speakers shared how her organization frames the fundraising expectations of its board: give, get or connect.
While most fundraisers are used to the give-or-get concept, but I found it interesting that value was placed on making meaningful connections. I think that it is particularly important to acknowledge those connections that are made, whether in supporting program operations or identifying new donors, especially those made by board members who may not have as much money to give directly as some others.
How do you measure your board’s fundraising effectiveness? Does your organization have a give or get policy? If so, what is it? And if not, why?