While recently moving, my wife and I made numerous trips to our local Goodwill store and donation center. On one particular trip, I dropped the bags in the large donation bin and one of the store associates asked if I wanted a receipt and I politely told him no. After this, he thanked me for the donation and for helping support the Goodwill’s work — this was the first and only time during our visits that I was thanked in this manner, or at all. (I don’t mean this to be a critique of Goodwill’s employees, but more recognition of a job well done in this case.) This thank you really resonated with me and I wanted to be sure to share this experience with you, my dear readers; it made me feel like I was helping make a real difference.
When did a thank you or acknowledgment from a non-profit really touch you? Why did it reach you? Did it spur you to action? Do you support this organization now? And how do you adjust your organization’s acknowledgment strategy to touch your donors?