The Power of a Simple Thank You

While recently moving, my wife and I made numerous trips to our local Goodwill store and donation center.  On one particular trip, I dropped the bags in the large donation bin and one of the store associates asked if I wanted a receipt and I politely told him no.  After this, he thanked me for the donation and for helping support the Goodwill’s work — this was the first and only time during our visits that I was thanked in this manner, or at all.  (I don’t mean this to be a critique of Goodwill’s employees, but more recognition of a job well done in this case.)  This thank you really resonated with me and I wanted to be sure to share this experience with you, my dear readers; it made me feel like I was helping make a real difference.

When did a thank you or acknowledgment from a non-profit really touch you?  Why did it reach you?  Did it spur you to action?  Do you support this organization now?  And how do you adjust your organization’s acknowledgment strategy to touch your donors?


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3 Replies to “The Power of a Simple Thank You”

  1. common courtesy is not so common so when we receive it, we feel special. It is so important to have manners, no matter what and never let what is going on in your day to take it away. Thank you, please and pardon me should be a part of your everyday conversation, no matter who you are speaking with, spouse, children, colleagues. This is something that we learned in my family and it has helped shaped my life in so many positive ways.

  2. I have to be honest: a thank you that’s meaningful is a rare thing in my mailbox. Much more often, I open it, read it and cringe. (My family has gotten used to my rants on the topic and doesn’t notice the problem. So maybe I’m just more sensitive?)

    I think what gets people is a truly human touch. Something sincere, something that connects the giver and the impact of that gift, something that doesn’t read as “Oh good, this will help the budget!”

  3. It has been a long time since I’ve received a meaningful thank you letter. Probably because I think that charities try too much to please everyone and instead forget to convey to the donor the sincerity of a donation to the organization. Sometimes you have to strip down to the “why”. Why are you thankful.

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