“But For Ohio State” — a lesson in inspirational fundraising messaging

 

I recently came across this clip announcing a $100 million gift from Leslie Wexner, the founder of Limited Brands, to The Ohio State University (where Wexner is Board Chairman).

This clip is particularly effective for a few reasons:

  • While announcing what is the largest philanthropic gift in the University’s history, it is also being used to encourage alumni and friends to take the opportunity to support the school now.
  • It succinctly shares Mr. Wexner’s story and his passion for the University — in his own words.
  • Along with gifts, the University is also seeking input from the community about what Ohio State means to them.

For more information on the “But For Ohio State” campaign, please click here.

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